Resources

Research and guides for founders and SME owners.

The same thinking we bring to client work, interviews, reports, and how-to guides, free to read.

Problems, Examples and Solutions in the Tech Industry
Coming Soon

Problems, Examples and Solutions in the Tech Industry

A closer look at common pitfalls tech founders face, and how to work through them.

Sector Patterns (in progress)
Coming Soon

Mapping your business model in a weekend

A practical walkthrough for founders sketching their first canvas.

How-To Guide (in progress)
Coming Soon

What we learned from 40 early-stage founders

A video conversation on the patterns behind product-market fit.

Founder Interview (in progress)
Coming Soon

The founder market-readiness report

Our core research on why most early business models fail to land.

Report (in progress)
Coming Soon

The work-to-revenue equation, explained

Why every founder needs to know this number before they hire.

Blog Post (in progress)
Coming Soon

Pricing your product before you have customers

A candid conversation on early pricing mistakes and fixes.

Founder Interview (in progress)
Coming Soon

Operational efficiency in the first 90 days

A foundational look at what to build first, and what to defer.

Blog Post (in progress)
Founder Resource Bundle

Get every guide, template, and report in one download.

Leave your details and we'll send the full founder bundle straight to your inbox.

This opens your email app to send us your details directly.