This is the exact process we run with every client, laid out in full. Use it to run the process yourself, or bring us in to run it with you. Either way, you'll know exactly what happens and why.
Team
Founder knowledge audit
Market
~100 responses/day, 3–4 week study
Questions
Co-designed with you before we talk to anyone
We start by assessing where the team or founder actually stands today: current market knowledge, current product knowledge, and the gaps between them.
From there, we run a market research study, usually 3 to 4 weeks, sometimes faster, talking directly to your target market. We average about 100 responses per day, gathered through public settings, door-to-door outreach, focus groups, and other variations depending on where your market actually is. The questions asked are decided together with you, so the research answers the things that actually matter to your business.
Once we have real market insight in hand, we align your overall business strategy to it: not to assumptions, not to best practice decks, but to what real people actually told us. This is where the business model stops being a theory and starts being grounded in evidence.
In practice, this means targeted tweaks to your overall business strategy: not a teardown, just the adjustments the research shows are needed.
Market Insights
Strategy
= An Aligned Business Model
Stress Test Outputs
With the model aligned, we stress-test it against operational reality. We identify the operational efficiency you can realistically reach within a 3-month window, which means figuring out how much work equals how much revenue, an equation every founder needs to know cold.
We also clear up the early challenges: who to hire first, how much budget to allocate to each building block of the business, and where to attract your paying customers.
You've got customers, maybe revenue, maybe years in the game, but growth has stalled, and you can't tell if the problem is execution or the model underneath it. We find out which, then fix what's actually broken.
Not because you lack drive, but because you don't yet trust the market enough to commit time and money to it. We get you the evidence first, then help you execute on what we find.
Either way, we don't hand you a report and disappear. We do the early, hard parts with you.
